Google promotes responsive, adaptive, mobile-friendly sites

Want to rank higher on Google?

Make sure your website is mobile friendly.  Google tests your mobile friendly factor (MFF) and determines whether you meet the criteria or not.  If not, it tells you what needs to be done to fix it.  Test your site using the tool below.  If it doesn’t pass with an Awesome! then give us a call and we can fix it for you.

google-responsive-adaptive-mobile-friendly-test-algorithm-wpaasp

WP: Most popular CMS on the planet

According to search queries recorded by Google Trends, WordPress remains the most dominantly popular content management system (CSM) on the planet beating out all its rivals including: Joomla, Weebly, Wix, SquareSpace, and Drupal.  Nothing even comes close to the dominance of WordPress.

WordPress is most popular CMS

But don’t take Google’s word for it.  According to BuiltWith Trends, a system that detects what technologies websites use, WordPress is clearly the dominant CMS of choice:

Builtwith Trends wordpress wp most popular cms

WordPress is popular because:

  • WordPress is easy to use
  • WordPress is mobile friendly
  • WordPress is search engine friendly
  • WordPress is cost-effective and affordable
  • WordPress is quick, easy, fast to set up

WordPress: Software as a Service (SaaS)

wordpress cloud software as a service wp saas

WordPress in the Cloud

What makes Balystic’s WordPress as a Service (WPaaS) so powerful is that it uses cloud technology and Software as a Service (SaaS) to deliver web content management accessible from any device, all the time.

You need a website to represent your brand, company, or organization.  WordPress allows you to manage your website content without having any technical knowledge or skills.  It is one of the easiest content management systems (CMS) on the planet.  With our WordPress Software as a Service (WP SaaS) solution, you can access your web content from anywhere, manage your web content from anywhere, and it will be accessible and friendly on all devices including mobile iPhones, iPads, and Androids.

The Software as a Service (SaaS) component ensures that you have cloud-based access to your content, web analytics, and online documents.  We provide safety, security, and backups of your web content so if it is ever hacked, we can provide disaster recovery quicker and get you back to running your business or organization rather than worrying about your website.

If you are looking for a fast, safe, secure, mobile-friendly, search engine friendly, cloud-based content management system (CMS) to power your website … look no further.  Balystic’s WordPress as a Service (WPaaS).

How to find great images for websites

It may or may not be obvious but images are one of the most important elements of a website when it comes to presentation and impact.  Especially nowadays when the 2015 modern style of web design focuses on one large image, that image must be impactful.

So, where do you get images for your website?  How do you know if it is free to use and copyright free?  How do you avoid infringing on photo copyrights?

There are a handful of ways to find great images and photos for your website:

  1. Buy from a stock photography database
  2. Search Google for copyright free images
  3. Hire a professional photographer
  4. Get a decent camera and take it yourself
  5. Hold a photography contest

Stock photography databases

There are several that immediately come to mind including iStockPhoto, Shutterstock, and Getty images.  However, the problem with stock photography is that people tend to use and reuse the same images over and over and over until they become trite.  It drives me absolutely nuts when I see this same stupid guy in a photo on every website I see:

Avoid Cheesy Stock Photos

Team of business people working together on a laptop
Team of business people working together on a laptop
Avoid using cheesy stock photos that include the same old guy again and again
Avoid using cheesy stock photos that include the same old guy again and again

So, try to find something that is unique and hasn’t been downloaded a billion times.

Images from Google and Bing

When you search for images on Google and Bing, be sure to click the search tools and find a link called, “Usage Rights” or “License” and be sure that you specify that it is labeled for reuse or free to share.  If it is copyrighted then avoid reusing those photos or find out who owns the copyright and approach them about licensing the copyright or using the image.

WordPress as a Service

When you use our WordPress as a Service platform, we provide a stock photography database of images that are licensed for reuse.  That is one of the benefits of our platform and we try to make it easy for you to find great images and have a positive impact on your web visitors.

WordPress as a Service easy to rank on Google

In February 2015, we launched one of our first WordPress websites using WordPress as a Service platform.  It was for a dentist in Herndon Virginia.  As you can see, the website traffic that this Herndon Dentist is enjoying is starting to look exciting.

wordpress seo friendly cMS
WordPress makes it super easy to rank on Google

The most important rule of SEO (search engine optimization) is to choose the right keywords.  What are the right keywords?  They are the words that your target audience is most likely to Google to find people like you, companies like yours, and websites like yours.

In the case of a dentist, people want convenience and a dentist who is on their insurance plan.  So, if you can find a dentist near your house or office or on the way to work or home and they carry your insurance, then that would probably satisfy your basic needs.

For this reason, people search for dentists in their area.  Somebody in New York City is going to look for dentists in the part of NYC that is within their neighborhood.  Somebody in Los Angles is going to want to find a dentist in LA, not NYC.  Likewise, somebody who lives in Herndon and works in Reston Town Center is going to want to find a dentist in Herndon Virginia or a dentist near Reston Town Center.

AMC Dental Spa, Herndon Reston VA
AMC Dental Spa is conveniently located in Herndon, Virginia near Reston Town Center

Once you find those magic keyword phrases that your target audience is most likely to Google to find you, then stick it into our WordPress as a Service platform and we’ll do the rest.

WordPress is not easy to startup and configure

google trends wordpress is most popular easy cms
Google Trends: WordPress vs Joomla vs Drupal. WordPress wins the battle of the CMS wars.

People say that WordPress is easy to use.  In fact, they say it is one of the easiest content management systems (CMS) on the planet.  That’s not what I have experienced.

On many occasions, I have set up hosting, installed WordPress, bought a great looking WordPress theme, attempted to install that them, and was disappointed in the results.  Sometimes the theme installed, sometimes it didn’t.  Sometimes, it took hours and days to get the damned thing setup and configured.  Sometimes, after screwing around with a WordPress theme for a couple of days, I had to scrap it and start all over again.

WordPress is NOT easy to setup and configure!  It is not easy to find and install a great looking WordPress theme.  It is not always easy to install and configure the right WordPress plugins.  That is why people end up paying WordPress experts $5,000 to $10,000, if not more, to stand up a WordPress website.  And, often it takes 2-3-4 months to get it delivered.

Fortunately, inQbation labs has developed a WordPress as a Service platform that helps to accelerate the setup and configuration process.  We catapult you through that expensive, laborious, difficult, and time-consuming process so you can launch your website faster and cheaper.  We take the pain and difficulty out of that whole WordPress setup and configuration process.

Contact us to find out more and get the process started.

Tucson Realtor Websites Part 2

What happens after you are referred to a potential client?

 

We live in a 24/7 connected world. Your customers want information faster, better and in a way that makes sense to them. You already know what your existing customers want – listings sent right to their phones, constant updates and the ability to make decisions fast.

So what about your prospective customers? They want the same things!

It’s not often that we are recommended something or someone and actually get their contact information anymore. Because, why would we when there is Google? When someone tells me about a great new Mexican restaurant downtown, I don’t need a card or a flyer – I can just Google it. Now I have their location, hours, and menu. Based on their website I have already made a judgment about if I am going to like their food or not. Right or wrong, its what we do. Web presence is just as important as physical locations.

 

Screen Shot of Google search results for Tucson Mexican Restaurant Downtown

 

 

 

 

 

 

 

So how does this apply to you as a real estate agent? Buying or selling a house is a huge deal and your customers want to know that you are one of the best in the business and the best fit for them. Before they are even calling you, they are most likely researching you.

What does your online presence say about you and your business?

I am going to take the first person that showed up in my “Tucson Real Estate Agent” search from the last post and check out what happens when I Google her.

She dominates the first page of Google, and with links that come right back to her Real Estate business! Her personal site is on top, followed by Zillow – of course and then I was a little surprise to see another site, tucsonhomeshopping.com that seems to be linked to / owned by her. She is dominating Google.

Wondering why this matters? The Internet and websites legitimize things for consumers. Reviews provide insight, they make your customers feel like they know what to expect. Multiple sites and search results make your presence feel huge, like people are talking about you and you have put in the time to make sure your customers can find you!google search results tucson realtor marsee

google search results tucson realtor marseeSo what can you do right now? Check out Blake’s post on reputation management to take steps in the right direction. If you think you need help or someone to point you in the right direction? Reach out to us today!

WordPress web designer in Washington DC

This blog post is both a test and a demonstration on how to use WordPress for search engine optimization (SEO).

The first rule of SEO (getting your website to rank on Google for your important keyword phrases) is to know the key words that your target audience seeks.

The second rule of SEO is to inject that keyword phrase into the subject line of a WordPress blog post or page.

After that, WordPress does all the work.

You will see that it places those key words in the page:

  • Title
  • URL
  • Heading
  • Link text

These are the most important places that your keywords need to exist for Google to know that your website is relevant to the search phrase.