Tucson Realtor Websites Part 2

What happens after you are referred to a potential client?

 

We live in a 24/7 connected world. Your customers want information faster, better and in a way that makes sense to them. You already know what your existing customers want – listings sent right to their phones, constant updates and the ability to make decisions fast.

So what about your prospective customers? They want the same things!

It’s not often that we are recommended something or someone and actually get their contact information anymore. Because, why would we when there is Google? When someone tells me about a great new Mexican restaurant downtown, I don’t need a card or a flyer – I can just Google it. Now I have their location, hours, and menu. Based on their website I have already made a judgment about if I am going to like their food or not. Right or wrong, its what we do. Web presence is just as important as physical locations.

 

Screen Shot of Google search results for Tucson Mexican Restaurant Downtown

 

 

 

 

 

 

 

So how does this apply to you as a real estate agent? Buying or selling a house is a huge deal and your customers want to know that you are one of the best in the business and the best fit for them. Before they are even calling you, they are most likely researching you.

What does your online presence say about you and your business?

I am going to take the first person that showed up in my “Tucson Real Estate Agent” search from the last post and check out what happens when I Google her.

She dominates the first page of Google, and with links that come right back to her Real Estate business! Her personal site is on top, followed by Zillow – of course and then I was a little surprise to see another site, tucsonhomeshopping.com that seems to be linked to / owned by her. She is dominating Google.

Wondering why this matters? The Internet and websites legitimize things for consumers. Reviews provide insight, they make your customers feel like they know what to expect. Multiple sites and search results make your presence feel huge, like people are talking about you and you have put in the time to make sure your customers can find you!google search results tucson realtor marsee

google search results tucson realtor marseeSo what can you do right now? Check out Blake’s post on reputation management to take steps in the right direction. If you think you need help or someone to point you in the right direction? Reach out to us today!

WordPress web designer in Washington DC

This blog post is both a test and a demonstration on how to use WordPress for search engine optimization (SEO).

The first rule of SEO (getting your website to rank on Google for your important keyword phrases) is to know the key words that your target audience seeks.

The second rule of SEO is to inject that keyword phrase into the subject line of a WordPress blog post or page.

After that, WordPress does all the work.

You will see that it places those key words in the page:

  • Title
  • URL
  • Heading
  • Link text

These are the most important places that your keywords need to exist for Google to know that your website is relevant to the search phrase.

Tucson Realtor WordPress Website Part 1

Increasing Business with SEO and a Responsive, Modern Website – Part 1

 

Wondering why sites like Zillow, Redfin, and Trulia have made such an impact on the industry? Its simple, usability and SEO! Your customers don’t want to interact with a flash site and 1999 MLS interface. They want a single call to action, clean simple design, and whatever pops up first on Google. So how can you compete?

First I want to preface that agent sites don’t necessarily have to be about lead generation. I fully understand that most Real Estate leads come from word of mouth, neighborhood specializations, and repeat business. Knowing that, and knowing what a connected world we live in, we can all agree that having positive web presence is still important for everyone and any business!

Let’s look at SEO for Real Estate related queries in my hometown, Tucson. Just googling Tucson Real Estate, this is what comes up.

Google search for Tucson Real Estate

Tucson Real Estate Query number 2

(Some research shows that neighborhood specialization for SEO might be more impactful for businesses. I think this is especially true for Real Estate agents, and we will explore that in Part 3 of this 3 part post!)

 

The first three results of the google search for “Tucson Real Estate” are national database search engines and the fourth is Craigslist! Finally at number 5, we have a local brokerage, Century 21. But then it slips back to the nationals again. And what is really interesting is that there aren’t any individual agents on there. Let’s look at another search, this time specifically for an agent. Ill search two ways, “Realtor” and “Agent.”

Google Search Results for Tucson Realtor

 

Under “Tucson Realtor,” there is not a single individual agent site that comes up on the first page. I also skipped over the google ad words so we can see what is really happening with SEO.

 

Possibly the most interesting part of this is that Tucson Realtor tracks on Google Trends, meaning people are searching for this term regularly! Take advantage of this, get your name up there!

 

Google trends results for Tucson Realtor

 

“Tucson Real Estate Agent” search quality gets a little better. There are three out of nine results that are actual agent pages!

 

Google Search Results for Tucson Real Estate Agent

 

But … according to Google Trends no one is searching for “Tucson Real Estate Agent.”

Google Trends Results for Tucson Real Estate Agent

 

Whether you are  brokerage wondering how you can dominate the “Tucson Real Estate” Google search or an Agent wanting to be at the top of “Tucson Realtor”, stay tuned to our blog for more tips, or reach out to us today! Our WPaaSP is perfect for helping you build usable, modern websites.

We also offer enterprise packages that allow all of your agents to create sites that maintain brand integrity – ensuring that YOUR online presence and reputation are safe.

 

WordPress Theme Download

I crave simplicity in everything that I do. Give me 1, 2, maybe 3 steps to complete a task and I am happy. I want clean, modern design, single calls to action, and websites where my millennial brain isn’t totally overwhelmed by images and content. When learning how to do something new, I want to be guided through the process (without being told what to do), but given access to tutorials, step by steps and even examples to help me learn. I want to be in charge and empowered!

 

Building a web presence is no different. The sea of themes can be overwhelming. How do I choose the right one for me? How do I know that my content, my images will work in this theme? And once I put it together, how do I even know that I did it right? Will it work for my customers?

 

The answers are, I don’t know. Because I am not a developer, I am not a designer and while I think I could be all of these things – it would take years to learn how to do them! For now, I have to rely on the professionals who know what they are doing. When I communicate my vision, give examples and talk about the experience I want my users to have, I need an expert to tell me that it will work, or why it won’t. If you are committed to choosing a theme for yourself, here are a few things you should know and tips to follow.

 

Themeforest has over 19k themes to select from. So how do you choose?

 

Screen Shot 2015-05-18 at 6.51.09 PM

 

  1. Pick a theme from a relevant industry. If you are a restaurant owner, look for themes that have the functionalities you need: hours of operation, a map, a tab for a menu, possibly online reservation functionality or integration ability. Finding themes outside your industry, might result in missing functionality that your customers depend on!
  2. Theme ratings and reviews. Review the ratings and reviews left by other users. Even the amount of downloads can be helpful!
  3. Make sure your new theme is responsive.
  4. Is your new theme Search Engine Optimized ? This is important to making sure your new website can be found!

 

Still struggling to decide what theme will work best for you? You might need to talk with one of our digital consultants today!

 

How Google’s algorithm changed for mobile friendly websites

mobilegeddon

Have you heard about the #mobilegeddon algorithm update from Google that threatens to punish and penalize any and all websites that are not mobile friendly?

Well, don’t panic.  Most websites are fine.  If you do well enough to rank on Google now then you will probably do well enough to rank on Google after the algorithm change.

Having said that, if you want to satisfy your curiosity, ease your fears, and check your sanity then you can run your website through Google’s mobile friendly analyzer and know for sure if you pass the test or if you need to contact inQbation Labs or WordPress as a Service to get your issues resolved.  Go to: www.google.com/webmasters/tools/mobile-friendly and enter the URL of your website.  Hopefully, you will see something like this:

google mobile friendly test

So, stop worrying, take the test, and if you don’t like what you see, give us a call.