Tucson Realtor WordPress Website Part 1

Increasing Business with SEO and a Responsive, Modern Website – Part 1

 

Wondering why sites like Zillow, Redfin, and Trulia have made such an impact on the industry? Its simple, usability and SEO! Your customers don’t want to interact with a flash site and 1999 MLS interface. They want a single call to action, clean simple design, and whatever pops up first on Google. So how can you compete?

First I want to preface that agent sites don’t necessarily have to be about lead generation. I fully understand that most Real Estate leads come from word of mouth, neighborhood specializations, and repeat business. Knowing that, and knowing what a connected world we live in, we can all agree that having positive web presence is still important for everyone and any business!

Let’s look at SEO for Real Estate related queries in my hometown, Tucson. Just googling Tucson Real Estate, this is what comes up.

Google search for Tucson Real Estate

Tucson Real Estate Query number 2

(Some research shows that neighborhood specialization for SEO might be more impactful for businesses. I think this is especially true for Real Estate agents, and we will explore that in Part 3 of this 3 part post!)

 

The first three results of the google search for “Tucson Real Estate” are national database search engines and the fourth is Craigslist! Finally at number 5, we have a local brokerage, Century 21. But then it slips back to the nationals again. And what is really interesting is that there aren’t any individual agents on there. Let’s look at another search, this time specifically for an agent. Ill search two ways, “Realtor” and “Agent.”

Google Search Results for Tucson Realtor

 

Under “Tucson Realtor,” there is not a single individual agent site that comes up on the first page. I also skipped over the google ad words so we can see what is really happening with SEO.

 

Possibly the most interesting part of this is that Tucson Realtor tracks on Google Trends, meaning people are searching for this term regularly! Take advantage of this, get your name up there!

 

Google trends results for Tucson Realtor

 

“Tucson Real Estate Agent” search quality gets a little better. There are three out of nine results that are actual agent pages!

 

Google Search Results for Tucson Real Estate Agent

 

But … according to Google Trends no one is searching for “Tucson Real Estate Agent.”

Google Trends Results for Tucson Real Estate Agent

 

Whether you are  brokerage wondering how you can dominate the “Tucson Real Estate” Google search or an Agent wanting to be at the top of “Tucson Realtor”, stay tuned to our blog for more tips, or reach out to us today! Our WPaaSP is perfect for helping you build usable, modern websites.

We also offer enterprise packages that allow all of your agents to create sites that maintain brand integrity – ensuring that YOUR online presence and reputation are safe.

 

WordPress Theme Download

I crave simplicity in everything that I do. Give me 1, 2, maybe 3 steps to complete a task and I am happy. I want clean, modern design, single calls to action, and websites where my millennial brain isn’t totally overwhelmed by images and content. When learning how to do something new, I want to be guided through the process (without being told what to do), but given access to tutorials, step by steps and even examples to help me learn. I want to be in charge and empowered!

 

Building a web presence is no different. The sea of themes can be overwhelming. How do I choose the right one for me? How do I know that my content, my images will work in this theme? And once I put it together, how do I even know that I did it right? Will it work for my customers?

 

The answers are, I don’t know. Because I am not a developer, I am not a designer and while I think I could be all of these things – it would take years to learn how to do them! For now, I have to rely on the professionals who know what they are doing. When I communicate my vision, give examples and talk about the experience I want my users to have, I need an expert to tell me that it will work, or why it won’t. If you are committed to choosing a theme for yourself, here are a few things you should know and tips to follow.

 

Themeforest has over 19k themes to select from. So how do you choose?

 

Screen Shot 2015-05-18 at 6.51.09 PM

 

  1. Pick a theme from a relevant industry. If you are a restaurant owner, look for themes that have the functionalities you need: hours of operation, a map, a tab for a menu, possibly online reservation functionality or integration ability. Finding themes outside your industry, might result in missing functionality that your customers depend on!
  2. Theme ratings and reviews. Review the ratings and reviews left by other users. Even the amount of downloads can be helpful!
  3. Make sure your new theme is responsive.
  4. Is your new theme Search Engine Optimized ? This is important to making sure your new website can be found!

 

Still struggling to decide what theme will work best for you? You might need to talk with one of our digital consultants today!

 

Reputation management – how to protect your personal brand

It wasn’t but a few minutes after former HP executive Carly Fiorina announced her 2016 presidential candidacy that somebody registered a domain name in her name and put up a simple one page website with an infographic that represented all of the 30,000 employees that she laid off while at the helm of HP.

reputation management carly fiorina website presidential candidate 2016

This goes to show that regardless of whether or not you are running for president or simply applying for a job or trying to run a business … you need to monitor your reputation and be proactive about defending it.

Do this simple exercise and Google your name.  What do you see?  Your goal should be to own the entire first page of Google.

Look at Google’s search results page when I Google myself, “Blake Newman”

reputation management seo wordpress

The same thing goes for business, products, and brands.  If you Google, “WPaaSP” we own the entire home page of Google as well:

wordpress as a service wpaas wordpress as a platform wpaapThis should be your goal, to own the entire first page of Google when somebody Googles your name or your brand.

How to own the home page of Google

Step number one is to register the domain name of your name or brand.  You can do that here, at WordPress as a Service platform (WPaaSP).  You should buy all primary top level domains available, e.g.,

  • yourbrand.com
  • yourbrand.net
  • yourbrand.org
  • yourbrand.co

Buy as many as you can afford to maintain.  Then, for each of these, you should create a website.  WordPress as a Service Platform (WPaaSP) makes it easy for you to stand up a website in minutes.

Don’t let what happened to Carly Fiorinia happen to you.  Regardless of whether or not you are running for president, you should protect and defend your online reputation.