Reputation management – how to protect your personal brand

It wasn’t but a few minutes after former HP executive Carly Fiorina announced her 2016 presidential candidacy that somebody registered a domain name in her name and put up a simple one page website with an infographic that represented all of the 30,000 employees that she laid off while at the helm of HP.

reputation management carly fiorina website presidential candidate 2016

This goes to show that regardless of whether or not you are running for president or simply applying for a job or trying to run a business … you need to monitor your reputation and be proactive about defending it.

Do this simple exercise and Google your name.  What do you see?  Your goal should be to own the entire first page of Google.

Look at Google’s search results page when I Google myself, “Blake Newman”

reputation management seo wordpress

The same thing goes for business, products, and brands.  If you Google, “WPaaSP” we own the entire home page of Google as well:

wordpress as a service wpaas wordpress as a platform wpaapThis should be your goal, to own the entire first page of Google when somebody Googles your name or your brand.

How to own the home page of Google

Step number one is to register the domain name of your name or brand.  You can do that here, at WordPress as a Service platform (WPaaSP).  You should buy all primary top level domains available, e.g.,

  • yourbrand.com
  • yourbrand.net
  • yourbrand.org
  • yourbrand.co

Buy as many as you can afford to maintain.  Then, for each of these, you should create a website.  WordPress as a Service Platform (WPaaSP) makes it easy for you to stand up a website in minutes.

Don’t let what happened to Carly Fiorinia happen to you.  Regardless of whether or not you are running for president, you should protect and defend your online reputation.