Tucson Realtor Websites Part 2

What happens after you are referred to a potential client?

 

We live in a 24/7 connected world. Your customers want information faster, better and in a way that makes sense to them. You already know what your existing customers want – listings sent right to their phones, constant updates and the ability to make decisions fast.

So what about your prospective customers? They want the same things!

It’s not often that we are recommended something or someone and actually get their contact information anymore. Because, why would we when there is Google? When someone tells me about a great new Mexican restaurant downtown, I don’t need a card or a flyer – I can just Google it. Now I have their location, hours, and menu. Based on their website I have already made a judgment about if I am going to like their food or not. Right or wrong, its what we do. Web presence is just as important as physical locations.

 

Screen Shot of Google search results for Tucson Mexican Restaurant Downtown

 

 

 

 

 

 

 

So how does this apply to you as a real estate agent? Buying or selling a house is a huge deal and your customers want to know that you are one of the best in the business and the best fit for them. Before they are even calling you, they are most likely researching you.

What does your online presence say about you and your business?

I am going to take the first person that showed up in my “Tucson Real Estate Agent” search from the last post and check out what happens when I Google her.

She dominates the first page of Google, and with links that come right back to her Real Estate business! Her personal site is on top, followed by Zillow – of course and then I was a little surprise to see another site, tucsonhomeshopping.com that seems to be linked to / owned by her. She is dominating Google.

Wondering why this matters? The Internet and websites legitimize things for consumers. Reviews provide insight, they make your customers feel like they know what to expect. Multiple sites and search results make your presence feel huge, like people are talking about you and you have put in the time to make sure your customers can find you!google search results tucson realtor marsee

google search results tucson realtor marseeSo what can you do right now? Check out Blake’s post on reputation management to take steps in the right direction. If you think you need help or someone to point you in the right direction? Reach out to us today!

Reputation management – how to protect your personal brand

It wasn’t but a few minutes after former HP executive Carly Fiorina announced her 2016 presidential candidacy that somebody registered a domain name in her name and put up a simple one page website with an infographic that represented all of the 30,000 employees that she laid off while at the helm of HP.

reputation management carly fiorina website presidential candidate 2016

This goes to show that regardless of whether or not you are running for president or simply applying for a job or trying to run a business … you need to monitor your reputation and be proactive about defending it.

Do this simple exercise and Google your name.  What do you see?  Your goal should be to own the entire first page of Google.

Look at Google’s search results page when I Google myself, “Blake Newman”

reputation management seo wordpress

The same thing goes for business, products, and brands.  If you Google, “WPaaSP” we own the entire home page of Google as well:

wordpress as a service wpaas wordpress as a platform wpaapThis should be your goal, to own the entire first page of Google when somebody Googles your name or your brand.

How to own the home page of Google

Step number one is to register the domain name of your name or brand.  You can do that here, at WordPress as a Service platform (WPaaSP).  You should buy all primary top level domains available, e.g.,

  • yourbrand.com
  • yourbrand.net
  • yourbrand.org
  • yourbrand.co

Buy as many as you can afford to maintain.  Then, for each of these, you should create a website.  WordPress as a Service Platform (WPaaSP) makes it easy for you to stand up a website in minutes.

Don’t let what happened to Carly Fiorinia happen to you.  Regardless of whether or not you are running for president, you should protect and defend your online reputation.